About the Project

In this project, I spearheaded the redesign of an e-commerce website, aiming to enhance the overall user experience and streamline the online shopping process. By implementing updated and new components, we significantly improved user flow and simplified navigation, making it easier for customers to find products, check out, and manage their accounts. The redesign focused on intuitive design principles that minimize user effort and maximize efficiency.

This approach not only improved customer satisfaction but also increased engagement and conversion rates, reflecting a successful integration of design improvements tailored to user needs.